B2P

Business to Personnel - Internal communications 

Internal corporate publications present the company’s mission, strategy and values to its employees in order to fully integrate and motivate them and to increase their loyalty to the company. This type of communication improves the relationships within the company, whether they are vertical or horizontal. It is a unique and necessary tool for the organization as it strengthens its ethics, forestalls crisis among the teams and guides the employees through major structural changes or rebranding.

Target audience:

All co-workers, business associates and collaborators

Examples:

  • Internal magazines or journals
  • Newsletters, news reports
  • Welcome booklets for new employees
  • Rules and regulations for each department
  • Anniversary books
  • Corporate films